STD PCO // LIVE BROADCAST ARCHIVE
IND // 90S-00S
THC
THE HYPE // CO.THE HYPE CO. STREETWEAR
EST. 1998 // BHARAT STREETWEAR

THE HYPE CO.

Crafting premium Indian streetwear inspired by 90s nostalga, CRT tuning bars, STD booths, and cybercafé culture. High-density graphics, heavyweight cotton, and oversized fits.

HEAVYWEIGHT FIT. NO COMPROMISE.

Every garment is custom-milled from 240+ GSM 100% combed cotton, screen-printed with high-density puff and discharge inks that age gracefully with wear.

We design every collection to reflect real subcultures — from vintage broadcast aesthetics to classic Indian street culture.

01. HEAVYWEIGHT FABRIC240 GSM pre-shrunk combed cotton for structural drape.
02. OVERSIZED CUTBoxy streetwear silhouette with drop shoulders.
03. PAN-INDIA DISPATCHTracked shipping across India with secure packaging.
FREE EXPRESS SHIPPINGOn orders above ₹1,999
SECURE PAYMENTSUPI, Cards, Netbanking & COD
7-DAY EASY EXCHANGESHassle-free size replacements